Since fitness culture has exploded in the past few years, the importance of health and fitness has never been so popular or sought after. As a result of this popularity, the information we need to reach our goals has never been easier to access. If this is the case, then how come so many individuals, especially in our neighbouring country of America, are still obese or overweight?
The answer is simple yet at the same time complicated. To keep it simple, there are 3 main issues with the current state of the fitness industry: unrealistic promises, marketing, and information filtering.
Lets go over each one individually.
First off, how many times have you been walking in a grocery store or convenience store and seen the ads in magazines that claim you can “get abs in 6 weeks” or “this supplement will get you jacked”. Ads like these are very common and I hate to be the one to tell you, but most if not all of them are lying to you. The fitness journey of an individual is a marathon not a sprint. If there were just things as quick fixes or easy solutions, then well, frankly there would be a lot less overweight individuals. Moreover, while the people on the magazines may be advocating the use of a specific supplement, they are not showing the entire picture. Yes, yes it may be true that they are taking the new amazing fat loss pill from getjacked incorporated, but what else are they taking? What if they are a pro athlete? Are they taking steroids? This leads into the next issue.
Marketing is a huge focus in the fitness industry. As with any other industry, the ultimate goal is to make money. That being said making money off someone who is not well informed is a lot easier than trying to make money off a population that is able to separate the wheat from the chaff. As previously mentioned, a magazine may advocate the use of a specific supplement and make it seem like this is the only thing the person took to look the way they do, but as mentioned in a previous blog, the body is a lot more complicated than a machine with a single moving part. There are many parts that need to move together and work in balanced for desired results to be achieved.
The final issue with this industry is the filtering of information. More often than not, people in the fitness industry will provide information. While this information may not be wrong in many cases, they are leaving out a lot of little bits and pieces. This means that instead of providing the whole picture or answer to an issue or questions they may only provide a bit of the answer and then proceed to charge you again down the line for another part of the solution. This links back to the marketing and business side of everything, many companies want to be able to milk the consumer for as much as they can for as long as they can. Giving out information little bits at a time just allows them to get more transactions from the consumer.
So with all that being said, what can we do to protect ourselves from these issues? Simply put, we have to put in the work for ourselves, while it is a lot easier and more convenient to get information from magazines or companies, we still have to get information from a multitude of sources and compare and contrast the information to make sure we are getting the full picture and getting a real answer.